Meta Ads, Google Ads, email marketing, neuromarketing and eCommerce.
Get the curriculum, requirements and costs.
A counselor replies within 24 hours. By submitting you agree to our privacy policy and to be contacted about your enquiry.
Accredited by SACSCOC — the same commission that accredits universities across the United States.
San Marcos and Managua campuses. No visa, no relocation, no leaving your family behind.
Explore the practical marketing techniques and skills needed to design effective strategies that connect with your target audience in the digital environment.
You will learn to use key tools such as Google Ads, Facebook Ads, Google Analytics and email marketing, while exploring innovative topics including neuromarketing and sales funnels.
The program prepares you to create high-impact content, run successful campaigns and measure results, combining theory and practice so you can stand out in a competitive field.
Professionals and executives from any administrative background, plus entrepreneurs who want to strengthen their digital marketing and eCommerce capability.
40 hours
Spanish
Hybrid · 6–8 pm
Managua
Varies by program and campus — confirm with an advisor
Keiser University, accredited by SACSCOC
Planning stages and implementation for online activity.
Meta Ads Manager and Google Ads from setup to optimization.
Targeting and budget projection for results estimation.
Database marketing, essential metrics and platform choice.
Measuring digital behavior and running A/B experiments.
Platform functionality, traffic generation and payment gateways.
Content marketing · Digital marketing elements · Marketing strategy · Brand-result tactics · Audience segmentation · Campaign objectives · Digital asset organization · Budget projection
SEM dynamics · Keyword planning · Match types and negative keywords · First campaign launch · Google Display Network · UTM parameters and ad personalization
Database marketing · Essential metrics · Platform selection · Neuromarketing toolbox · A/B experiments · Digital marketing audit · FO/FA/DO/DA strategy
Sales funnel: BOFU, MOFU, TOFU · SEO and SEM · Remarketing · eCommerce platform functionality · Traffic generation · Payment gateways
Course sequence is indicative. Your admissions counselor will confirm the current plan of study.
Campaign planning and execution.
Meta and Google advertising.
Running an online store end to end.
Measurement, attribution and reporting.
Planning content that converts.
Advising SMEs on digital presence.
Bachiller or equivalent secondary qualification.
Cédula or valid passport.
Required for the on-campus sessions.
Submitted online or through an advisor.
A counselor confirms this is the right program for your goals.
We guide you document by document. You never do it alone.
We review scholarship and financing options together.
Registration, orientation and your first day as a Keiser student.
Master · Marketing
Ph.D. Student. Marketing. Keiser University
M.B.A. EAE/UPC Business School, Spain
B.A. Concentrations in Marketing, Management, and Global Business, Ave Maria College of the Americas, Nicaragua
Our faculty combines international graduate training with active professional experience in Nicaragua.
Meet the faculty
A 14:1 student-faculty ratio across the university. Class sizes vary by program, but you are taught in a group small enough to be known by name.
Our model
From the basics to n8n, Power Automate and AI governance — no programming background required.
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Zero Trust architectures, NIST and ISO 27001, with AI-assisted threat detection.
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PMI standards, WBS, critical path, earned value and Microsoft Project.
View programTalk to an admissions counselor about Diplomado in E-Marketing. No commitment, no cost.