Marketing, advertising, public relations and social media as one integrated discipline. Taught in English at San Marcos and in Spanish at Managua.
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Accredited by SACSCOC — the same commission that accredits universities across the United States.
San Marcos and Managua campuses. No visa, no relocation, no leaving your family behind.
The Bachelor of Science in Integrated Marketing Communications prepares students for careers in marketing, advertising, public relations, communications, social media technology and applications, and management.
Students take courses in management, marketing, public relations, social media applications and technology, and communications, learning key concepts for ethical decision-making and other essential elements of marketing and communication.
They also learn to apply marketing and communication theories and practices in both local and global work environments.
Students who want to shape how organizations are understood — and who want the analytics to prove it worked.
4 years
English at San Marcos · Spanish at Managua
On campus
San Marcos (in English) · Managua (in Spanish)
Varies by program and campus — confirm with an advisor
Keiser University, accredited by SACSCOC
Planning across paid, owned and earned channels.
Positioning, identity and message architecture.
Reputation, media relations and crisis communication.
Platform strategy, content and community.
Measuring what a campaign actually did.
Advertising standards and honest persuasion.
Principles of Marketing · Communication Theory · Academic Writing · Design Fundamentals
Consumer Behavior · Public Relations · Digital Marketing · Media Planning
Brand Management · Social Media Strategy · Advertising Campaigns · Marketing Analytics
Integrated Campaign Studio · Marketing Ethics · Global Marketing · Capstone Project
Course sequence is indicative. Your admissions counselor will confirm the current plan of study.
Brand and product marketing teams.
Corporate and institutional communication.
Platform and community strategy.
Agencies and in-house PR functions.
Creative and account roles in agencies.
Insight and consumer research.
Official transcript or secondary school diploma.
Cédula or valid passport.
Recent, in official format.
Submitted at ku.edu.ni/newappform.
A counselor confirms this is the right program for your goals.
We guide you document by document. You never do it alone.
We review scholarship and financing options together.
Registration, orientation and your first day as a Keiser student.
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B.A. Concentrations in Marketing, Management, and Global Business, Ave Maria College of the Americas, Nicaragua
Our faculty combines international graduate training with active professional experience in Nicaragua.
Meet the faculty
A 14:1 student-faculty ratio across the university. Class sizes vary by program, but you are taught in a group small enough to be known by name.
Our model
Prepares students for a successful career in the modern business world.
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View programTalk to an admissions counselor about Bachelor of Science in Integrated Marketing Communications. No commitment, no cost.